"Pleasant Goat and Big Big Wolf": Coming to a Neighborhood Near You
Animation series has dominated the Asian market and looks to expand globally.

MIDDLETON, WI, December 12, 2008 /24-7PressRelease/ -- InfoPort Management, Ltd., one of Asia's fastest growing media groups, designs, develops, produces, distributes, and licenses original animated properties for the international market. Within China, InfoPort has experienced substantial success with such series as "Happy Family" and "Planet of 7 Colors". However, they has have seen the most success with the series "Pleasant Goat and Big Big Wolf", which has received numerous awards and recognitions from different media and government agencies. Playing regularly on China's first-ever cartoon television platform—the Cartoon Express, "Pleasant Goat and Big Big Wolf" has become a huge hit with children and people of all ages. InfoPort plans to take its brand global—in fact, the series has already been successfully launched in Hong Kong, Taiwan, and Indonesia. With such rapid growth in popularity and a strong globalization plan, InfoPort believes this animation and others will soon be successful in both East and Western markets.

"Pleasant Goat and Big Big Wolf", is a classic story line of a village of happy-go-lucky goats and their not-so-friendly neighbors—"Wolffy" and his wife. Each episode explores the wolf's latest scheme to catch himself some dinner. Consequently, the only thing on the menu is goat! Despite his attempts, the goats in the village always seem to outsmart "Wolffy"—all while creating a funny and adventurous plot line. The wolf has had no luck so far, yet his relentless quest keeps viewers tuned-in and entertained.

One's favorite character may be the quick and smart goat "Happy", or possibly the fashionable "Beauty", or maybe even the baby of the family "Fatty". Or perhaps one prefers the malicious "Wolffy" and cheers him on in his failed attempts. No matter which character is one's favorite, "Pleasant Goat and Big Big Wolf" merchandise can be found almost anywhere in China. Currently, the licensees of InfoPort distribute the series' merchandise throughout China's hypermarkets and major department store chains, such as Carrefour and Metro. InfoPort also has an exclusive merchandising deal with Wal-Mart China, comprising of 78 stores. "Pleasant Goat and Big Big Wolf" brand toys are also hot sellers in JUSCO, Xin Hua bookstores, and Toys "R" Us stores.

The faces of "Pleasant Goat and Big Big Wolf" can be found on everything from candy and ice cream to books and videos. Including puzzles, mugs, plush, backpacks, soaps, apparel, pillows, balloons, furniture, tableware...the list goes on and on. The series even has its own line of video and mobile games. This phenomenon has not gone unnoticed by large companies. Many have teamed up with InfoPort's licensees to feature the "Pleasant Goat and Big Big Wolf" brand in their promotions. For example, in 2008 China Citic Bank introduced credit cards with "Pleasant Goat and Big Big Wolf" artwork on them, as well as offering a "Pleasant Goat and Big Big Wolf" housing loan gift package. In addition, Kellogg's is including "Pleasant Goat and Big Big Wolf" comic books as a give-away in their cereals. In 2009, KFC plans to launch a promotional campaign featuring "Pleasant Goat and Big Big Wolf" toys to be included with kid's meals.

In January 2009, "Pleasant Goat and Big Big Wolf" will launch their first animated film, "The Super Adventure" in all theaters across China. Along with the traditionally amusing and humorous plot, new characters will also be introduced in the movie. With all the media buzz and millions of fans eager for it's premier, the film is sure to become another huge hit for the "Pleasant Goat and Big Big Wolf" empire. For more information on this up-coming movie, visit their website at: www.22DM.com/film.

"Pleasant Goat and Big Big Wolf" is now a common household name across China, and it's quite possible the same will be true around the world in the very near future. For more information on InfoPort and the "Pleasant Goat and Big Big Wolf" series, check out their website at: www.IFPWorld.com.

Press Release Contact Information:

Erika Adams
InfoPort
Marketing
2224 Pleasant View Rd., #1
Middleton, WI
USA 53562
Voice: 608-836-8553
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