NBC Local Integrated Media launches with Broadcast Interactive Media
9 station sites launch in record time, with a 'Locals Only' focus New look, new capability for local media sites


    NEW YORK, NY, November 20, 2008 /Wisconsin News Articles/ -- NBC announces the first in a series of new website launches for their owned and operated stations with the launch of www.nbcchicago.com in conjunction with Broadcast Interactive Media.

Eight additional NBC sites have launched in the following markets: New York, Los Angeles, Dallas-Ft. Worth, San Francisco, Philadelphia, Washington D.C., Hartford, and San Diego.

According to Timur Yarnall, Broadcast Interactive's President/CEO, "The NBC Chicago launch and the entire NBC project is a tremendous step for BIM. It's an exciting model; one that marks what we believe is the future of local media's digital efforts. Stations want flexibility and control over their websites using open-source based systems without having to build systems internally. By using Broadcast Interactive's solution, NBC is able to get the best of both worlds - Web 2.0 and open-source capabilities without sacrificing time to market or the cost-savings that go with the ability to make site changes internally."

Broadcast Interactive utilizes Clickability, Inc. as its exclusive partner in providing hosted content management systems to more than 150 TV and radio station clients throughout the country.

Brian Buchwald, SVP of NBC Local Integrated Media explains the move as "part of NBC's continued commitment to innovation and excellence. With Broadcast Interactive and Clickability as our technology partners, we were able to bring the solution essentially in-house while still using an external content-management system. NBC developers can now integrate solutions at the station and corporate level quickly, easily, and with the most cost-effective process. In true partnership fashion, NBC is able to draw on Broadcast Interactive's considerable domain expertise, while internally prioritizing the deployment of custom solutions."

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