JO TO GO Coffee Exhibit at the International Franchise Expo Generates Discovery Day Requests
Representatives from JO TO GO Coffee attended the International Franchise Expo in Washington D.C. recently. They networked with entrepreneurs and are now following up by scheduling JO TO GO Coffee Discovery Days.

/Wisconsin News Articles/ - WASHINGTON, DC, April 21, 2007 - JO TO GO Coffee was the only drive-thru coffee exhibitor in a field of over 300 exhibitors at the 16th annual International Franchise Expo (IFA) in the nation's capitol.

The International Franchise Expo is the franchise industry's premier annual event showcasing hundreds of franchise concepts, attracting 15,000 prospects from throughout the United States and over 85 countries. JO TO GO Coffee sent two representatives to the event. They spent the weekend handing out coffee samples and franchise packets, and networking with potential franchisees.

"It was a whirlwind of a weekend," reported JO TO GO Coffee Vice President of Franchising, Jonathan Lukens. "We had over 230 people take our franchise information for areas all over the country. Now we're busy following up to schedule JO TO GO Coffee Discovery Days with the people we talked to about our fast, fabulous coffee concept."

JO TO GO Coffee Franchise Coordinator Sheri Stoller attended the IFA Conference and is facilitating the Discovery Day requests. She reports that a typical Discovery Day at JO TO GO Coffee includes:

• An office tour to meet the JO TO GO Coffee support team.
• A copy of the Uniform Franchise Offering Circular (UFOC)
• A store tour which allows potential franchisees to make and taste specialty coffee drinks, and to acquire an overview of operations, employees, customer traffic, scheduling, point-of-sale, merchandising, the JO TO GO Coffee hiring system, and training process.
• A fascinating tour of the coffee roasting plant and introduction to coffee basics.
• A meeting at the JO TO GO Coffee corporate office to discuss real estate, financing, market conditions and demographics, competition, start-up costs, cash flow analysis, and the next steps in the franchising process.

"I call Discovery Day a 'day in the life' because we offer people the opportunity to see, taste, feel, and hear what it is like to run a JO TO GO Coffee drive-thru," Stoller commented. "Folks come in with wide eyes and big dreams, and leave with even bigger eyes and bigger dreams. It's pretty neat to watch that happen."

Press Release Contact Information:

Cathy Zehms
JO TO GO America, INC
Publicist
1263 Main Street
Green Bay, WI
USA 54302
Voice: 920.371.3743
Fax: 920.435.5444
Website: Visit Our Website